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The LLM Visibility Score™

The LLM Visibility Score™ is a proprietary diagnostic framework that measures how visible a business is inside AI-generated answers, citations, snapshots, and recommendations. It evaluates how well a brand is understood, trusted, and surfaced by major AI systems, including ChatGPT, Claude, Gemini, and Perplexity.

This score provides a clear, structured way to assess your authority inside LLM ecosystems.

Why the LLM Visibility Score™ Matters

As AI-generated answers replace traditional search, businesses need a reliable way to benchmark their presence inside these systems. Traditional SEO metrics do not reflect how LLMs interpret or surface information.

The LLM Visibility Score™ measures visibility across:

  • Entity clarity
  • Semantic structure
  • Topic authority
  • Content extractability
  • Citation likelihood
  • Snapshot appearances
  • Retrieval alignment

It reveals whether a business is discoverable—or invisible—in AI search environments.

How the LLM Visibility Score™ Works

The score evaluates visibility across seven core factors:

1. Entity Recognition

How clearly AI systems understand your identity and domain.

2. Semantic Consistency

Whether your terminology and topic structure are aligned.

3. Authority Signals

Strength of structured, evidence-based content.

4. Topic Coverage

Depth and breadth across key clusters.

5. Extractable Formats

Use of definitions, lists, frameworks, and Q&A.

6. Retrieval Alignment

How well your content matches model retrieval patterns.

7. Citation Behavior

How often AI systems reference your content type.

These factors combine to create a reliable measure of AI visibility.

Using the LLM Visibility Score™

Businesses use the score to:

  • Identify visibility gaps
  • Prioritize optimizations
  • Benchmark AI authority
  • Track improvements over time
  • Understand their “AI search footprint”

It is the foundation of our diagnostic and engagement process.

  • The 7-Layer LLM Ranking Stack™
  • Source Authority & Trust Signals
  • LLM Citation Signals
  • Entity Optimization for AI Search
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